Case Studies

NBA INNOVATE THE FUTURE

Case Studies:

Case Study 1: What new, or changes to existing, experiences and/or products could the NBA launch that could
increase interest with 18-30-year-old African Americans while generating sustainable revenue for the league?
Case Study 2: What profitable solutions could the NBA create to increase engagement of fans in international
markets where NBA games are televised outside of normal viewing hours?
Case Study 3: What new ideas can enable the 2KL to triple its average viewers per game on Twitch, without using
any NBA players or IP?

Team leader must submit the following information for consideration:

Complete business competition application on behalf of the team
One-page solution that solves the problem identified in one of the three case studies above
A recommendation letter from current school faculty or staff member for each student

Hennessy and the Thurgood Marshall College Fund expand the reach of the Hennessy Fellows program to all HBCU graduates, addressing critical needs of TMCF’s member HBCUs and their students.

Hennessy Fellows is an unprecedented $10M initiative for HBCU grad students, designed to equip the next generation of diverse C-suite leaders through financial assistance, access and experiences.

To celebrate those that will miss the milestone of graduation this year, Hennessy and TMCF are proud to sponsor D-Nice’s official after-party for the National HBCU Commencement Celebration on May 16th.

DJ D-Nice’s #ShowMeYourWalk HBCU Grad Partywill kick off at 9pm ET on Instagram Live for viewers aged 21+.
Members of the Hennessy family, including Nas and A$AP Ferg, will partake in the virtual celebration.
In addition to highlighting graduates and their institutions, the #ShowMeYourWalk HBCU Grad Partywill raise funds for participating HBCUs and their students.

Hennessy and TMCF congratulate the inaugural Hennessy Fellows class graduating this month.

Comprised of eight graduate students, each prepared to enter the workforce no matter what it holds.
Hennessy & TMCF also welcome a second cohort of Fellows: ten high-achieving, high-potential students representing Clark Atlanta University, Howard, Morgan State, Southern and Florida A&M Universities.
Applications for the third class of Hennessy Fellows will open starting August 2020.

Due to these unprecedented times, Hennessy and TMCF will open up resources and access to all HBCU students with a first-ever online academy.

Launching in June, the learning resource will be available to Hennessy Fellows and all HBCU students aged 21+.
Designed specifically for diverse candidates, the platform pulls back the curtain to C-Suite leaders, offering transparent insights and resources to help students navigate corporate America.
Access can be found via the Hennessy Fellows page at TMCF.org.

Case Studies

NBA INNOVATE THE FUTURE

Case Studies:

Team leader must submit the following information for consideration:

Are you 21 or older?

You Must Be 21 Or Older To Access The Content On This Site.

Hennessy and the Thurgood Marshall College Fund expand the reach of the Hennessy Fellows program to all HBCU graduates, addressing critical needs of TMCF’s member HBCUs and their students.

Case Studies

NBA INNOVATE THE FUTURE

Case Studies:

Team leader must submit the following information for consideration:

Are you 21 or older?

You Must Be 21 Or Older To Access The Content On This Site.​

Hennessy and the Thurgood Marshall College Fund expand the reach of the Hennessy Fellows program to all HBCU graduates, addressing critical needs of TMCF’s member HBCUs and their students.

You Must Be 21 Or Older To Access The Content On This Site.